Issues Archives: Volume 4 – Issue 6

New Technology Gets You Tows

New Technology Gets You Tows
I was reading an article from a towing magazine recently and a tower, who has been in the business for over 40 years, was talking about what tow companies will have to do in the future to stay in business. He talked about the industry changing and small tow company’s better change or they will be taken over by the big companies. In today’s world you have companies entering the market with suite cases full of money and getting city contracts without owning a tow truck, and there are other new companies that want put the motor clubs out of business.
I have been in towing for over 20 years and not much has changed until now. As the article stated I believe companies will have to change to stay in the business, but I don’t think you are going to go out of business. I am working a product that tow companies can use that will provide the following:

  1. Get you tows you don’t have today
  2. Identify your truck location
  3. Create your invoice
  4. In some states create your tow ticket
  5. Provide a fair price for every tow
  6. Provide reporting for your accounting dept

This product will be free to the tow company, but your drivers must have a smart phone in order to use it. Most drivers have smart phones and they use them all the time to communicate with dispatch on tows they are trying to find. I got together with a group of people with technology experience, and people who have been in the industry a long time. We developed a product that will benefit:

Tow Companies

  1. We’ll find you tows you never had
  2. We’ll get you a fair price
  3. You don’t have to take every tow we send you
  4. No negotiating the price
  5. Don’t keep lowering price to compete
  6. Saves you money by replacing your GPS system
  7. Could be used as a dispatch system if you don’t have one
  8. Interfaces with quick books
  9. If you are using the product to run a motor club calls
    1. The motor club sends you the call
    2. We bill the motor club for you
    3. You get paid faster
    4. No arguing with the motor club

We also have the ability to interface with some of the larger dispatch systems. We are not replacing you current dispatch system. We are downloading tows from the phone into their dispatch system. If you don’t have a dispatch system we will provide you with a dash board so you can monitor all your truck activity. How many times have you run a tow and came back empty. Our product will look for tows for you on your drive back to the shop.
We advertise and market for you to help get you tows you never had. We will get tows all you need to do is have your phone ready to accept a tow. We will negotiate with the consumer or customer for you and send you the agreed upon price for the service. If we assign you a tow we will give you the price you will make for the tow. If you don’t like the price don’t accept the tow. The call will roll to the next nearest tow truck until someone accepts the call. The consumer will benefit by getting the closest truck to the tow and the tow company will save money by getting tows close to you.

Once you accept a tow we can now put you in direct contact with the customer. This will cut down on the number of GOA’s you have. The dispatch will see the driver accepting a tow but they don’t have to act as a go between with the customer. Our product captures all the information you need for the tow like location and car information. We can provide a report that gives you information by company name and driver. You can keep track of all the tows each driver is doing. We can also provide you with dollar amounts that can be down loaded to QuickBooks.

Our goal is to provide the tow company with more tows, at a fair price while cutting cost for each tow.

The Consumer

  1. Fair pricing
  2. Better ETA’s
  3. Consumer can watch truck coming to them
  4. Feels safe knowing where the truck is
  5. Finds a tow truck in the middle of the night in the middle of nowhere

In your life time it will happen at least once when you are in the middle of nowhere and often in the middle of the night and you have car trouble. What do you do? Where is a tow truck when you need one? Our product is the answer. The towing business provides a service to the consumer. Often times we get a bat rap by the consumer for a variety of reasons. Our product will eliminate some of the bad rap we have been getting while providing a better service to the consumer. The biggest complaint you here from the consumer is ETA. Our product sends the closest truck to the customer providing a quick response to each tow. The consumer will have the ability to watch the tow truck come to them. If it’s the middle of the night and a set of headlights stops, the consumer will know if it’s the tow truck or not. This will help provide safety for the consumer broke down on the side of the road.

Our goal is to provide the consumer with fast response at a fair price when they are broke down in the middle of the night in the middle of nowhere.

The Motor Club

  1. Larger network of tow trucks to meet their customer needs.
  2. Little or no communication necessary with the tow truck
  3. Better ETA’s for their customers
  4. Less fighting with tow company over price
  5. They save money internally.
  6. Improves Billing.

Motor clubs have millions of customers that need a towing service when they are in trouble. The biggest problem they have is finding a towing service that can meet their needs. I don’t want to get into the problems between motor clubs and tow companies. Instead, I want to fix some of these problems. Our product could double the network of tow companies available to the motor clubs. Our product when used by a motor club will improve communications between the clubs and the tow companies. It will provide accurate billing with a quick pay back to the tow company.

Our goal is to provide the best ETA possible for their customers.

We hope to be rolling out our new product sometime in August. Like everything new on the market people will be reluctant or afraid to try it. We will be there to help them implement this product when they are ready. No one product today will have such an impact on Tow Companies, Consumers, and Motor Clubs.

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Nothing Happens Until You Take Action

Nothing Happens Until You Take Action I have been speaking in the towing industry since I had hair (and brown hair at that). Now my hair looks like I served at the Last Supper. Over those years I’ve tried different techniques to inspire audiences to achieve success. Systematically, this one works very well. Results are always the same.

In my seminars to demonstrate the power of taking action, I sometimes hold up a $100 bill and ask “Who wants this $100 bill?” Lots of people will raise their hands. Some will shout out, “I want it!” or “Give it to me!” Eventually someone jumps out of their seat and races to the front of the room to take the $100 bill from my hand. After the person sits down with my $100 bill, he or she is a little richer for the effort. I always ask the audience “What did this person do that no one else in the room did? He or she got off their butt and took action.”

One time at a Tow Show in Baltimore, I put money under the seats just to get towers up off their assets. It was proof that to get money, you’ve got to get up and take action.

Jonathan Winters, a Grammy award winning comedian, was the Robin Williams of the 80’s and 90’s. Winters once said, “If your ship doesn’t come in, swim out to meet it.”If you want to succeed in life you must do exactly that, “GO FOR IT!”

What prompts people, the select few, to run and take my money? Furthermore, what hinders the others from running to get it? Were they too embarrassed to run to the front? Perhaps people might think that they were greedy or needy? Here are some real answers I get when I ask people why they didn’t come get the money. I really wanted to know what stopped them from this action.

Just as I thought, some said, “I didn’t want to look like I needed it that bad.” Understandably one or two will say, “I was too far back in the room”. “I didn’t want to look greedy”. I get that one! Here’s one that surprised me, “I wasn’t sure if cheap, DJ would give me the money.” Another said, “I was afraid I might be doing something wrong, and then people would judge me or laugh at me.” One tower said, “I was waiting for further instructions.” Their answers are always the things they say to themselves to stop their own successes.

One thing my Dad told me and my 11 brothers and sisters (yes, 11 brothers and sisters with same Mom and Dad). He said, “How you do anything is how you do everything”. If you are cautious here, you are probably cautious everywhere. If you hold back because you don’t want to look funny or out of place, you more than likely will do that sort of thing in other situations, YOU WILL HOLD BACK.

I have been teaching a long time. What separates winners from losers more than anything else is winners take action. Winners are the towers that get up in the middle of the night and just take action. Winners are the towers who get to the vehicle that just caught on fire and pull the person out. They take action. Mr. Dunn’s son did that in Virginia a few years ago. He just took action…he is a winner in my book.

I believe that successful people are highly action-oriented. It’s the tower who starts a savings account for that new truck or started putting money aside for more land to extend the yard from which they work.

My wife and I went to attend a reading in Atlanta last year. My friend Gene Griesman was the playwright and he was performing the role of Abraham Lincoln, the 16th President of the United States. Gene plays Lincoln so well. One of Lincoln’s lines was, “Things may come to those who wait, but ONLY the things left are by those who hustle.” If you’ve studied history surrounding the passing of the 13th Amendment then you know what I’m about to say is true. If Abraham Lincoln had waited for someone else to get that Amendment passed and hadn’t taken the action he did at the time, then most likely the slavery issue wouldn’t have been settled until much later in history. Lincoln TOOK ACTION.

All towers need to take action. In some cases, towers get bogged down in analyzing, planning and organizing, and what they really need to do is take some action. Let me end with this. When you take action, you trigger all kinds of things that will carry you to success. You let the people around you know you are serious about your intentions. Then people around you wake up and join you with similar goals, and they, too start to take action.

Thanks for reading this article. Tow Professional magazine is an informative publication. You need to read each page and then TAKE ACTION on that project you’ve been considering. As the manufacturer Nike says, “Just Do It”. Just do it….take action.

See you next time or at the next tow show. It’s a pleasure to hear from many of you that you appreciate my articles. Thank you for the encouragement.

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