From the Desk of Bob Nelson
Q2 2025 Industry Update for Jerr-Dan Dealers & Customers
As we move into the heart of 2025, I want to take a moment to reflect on the current state of the towing and recovery industry and share some updates on what we’re seeing across the country.
It’s tradeshow season, and we’re seeing strong engagement at these events. The visitors coming through our booths aren’t just kicking tires—they’re buyers and ready to invest. That tells us there’s confidence out there, even if it’s cautious.
Towers are staying busy. Across much of the U.S., winter brought solid snowfall, fueling Q1 activity and keeping trucks on the road well into early Q2. As the saying goes, “when it snows, we tow,” and that was certainly the case for many of our partners this season.
We expected a slow start to the year, and that’s largely played out. But the forecast points to a ramp-up in the second half. With schools letting out for summer and families getting on the road for vacation, we anticipate a strong uptick in roadside demand this summer. Historically, June through August have been prime months for towing activity, and early indicators suggest this summer will follow that same trend. We predict that Q3 and Q4 could bring the momentum we’ve been waiting for.
Still, we know there are real challenges influencing buying behavior. Interest rates remain high, financing terms are stretching longer — some out to 12 years — and insurance premiums continue to climb. Dealers are working hard to move 2024 inventory, but buyers are taking their time, weighing economic uncertainty and watching how things unfold with tariffs, chassis supply and recession chatter.
At Jerr-Dan, we’re staying focused on what we can control: Continuing to invest in product development and standing shoulder to shoulder with our dealers. This spring, we’re excited to launch a new attachment designed to expand operator capability, and later this year, we’ll be introducing a new truck that reflects our commitment to performance, safety and innovation.
We remain optimistic about where the industry is headed. Demand is there. Work is out there. And when the market turns — and it will — we want our partners ready to capitalize. Thank you for your continued trust and for all you do to keep the towing world moving.
Wishing you a strong and successful Q2,
Bob Nelson
Vice President & General Manager, Jerr-Dan
