As we close out 2025, I wanted to take a moment to share an update and a few reflections on where we stand today — and where we’re headed in the new year.
A Strengthening Market
We’re seeing clear signs that the towing and recovery market is getting healthier. Inventory levels at our dealers are diminishing, retail sales are picking up and the overall mood across the industry feels more optimistic. It’s encouraging to see increased activity heading into 2026, with customers gaining confidence and taking advantage of available opportunities, including year-end tax incentives, to add new equipment to their fleets.
Training and Support
Jerr-Dan recently hosted its last large rotator truck training class of the year, and it was a great success. While that event wraps up our major sessions for 2025, our team continues to conduct smaller, one-on-one trainings through Q4 to support recent purchases and dealer needs. Looking ahead to 2026, we’re refining and expanding our training programs to better support the needs of both heavy-duty and light-duty operators alike.
Delivering the Trucks Customers Want
Our dealers remain well stocked with new Jerr-Dan® trucks, and our manufacturing teams continue to deliver units built to customer specifications. The focus remains on building each truck to meet the performance, reliability and quality standards operators expect from Jerr-Dan.
A Strong Finish to 2025 — See You in Baltimore!
The Baltimore Tow Show in November was an important pulse check for the industry and a great opportunity to connect before heading into Q1 2026. One of the highlights of the show was the debut of our all-new JD35/40 Ton Rotator Truck, officially announced on October 17. This was the first opportunity for many to see the truck in person, and we were excited to showcase it with a strong Jerr-Dan presence — our engineering, sales, marketing, customer support and dealer teams will all be on-site to support the launch.
And yes — by popular demand — Jerr-Dan socks were back as our giveaway item this year! We enjoyed seeing so many familiar faces (and plenty of those socks) around the show.
Looking Toward Winter and Beyond
As winter approaches, we know the season tends to bring its own surge in demand; after all, as we like to say, “When it snows, we tow.” We’re preparing for that increase in activity and stand ready to support our customers as they respond to the challenges and opportunities the season brings.
We’re also already looking forward to reconnecting with many of you at the Orlando Tow Show in April 2026, where Jerr-Dan will bring even more trucks, accessories and options to explore.
On behalf of the entire Jerr-Dan team, thank you for your continued partnership, dedication and trust.
Here’s to a strong finish to 2025 — and a bright 2026 ahead.
Best regards,
Bob Nelson
Vice President and General Manager, Jerr-Dan
