You are probably wondering how the dew point could possibly affect this industry in some way. Whether you pay attention to it or not, every evening as the sun goes down, nature restarts the process of watering the grass, flowers and trees. It’s built into nature and happens like clockwork, every day without fail. Sometimes it’s a small amount of dew and sometimes, it’s more than expected so that everything can refurbish itself. As the difference in temperature falls from hotter to cooler temps, a dew forms through water drops, fog, frost or snow. If the day was extremely hot but the nighttime temperature was cooler, dew points are expected to climb.
When the sun rises the next morning, the grass, flowers and trees appreciate the effort because the dew point makes them ready to face the sun again. With just one step into the grass early in the morning, you know exactly what I mean. You might even notice how much water has accumulated on your shoes. Some days it’s more than other days. And instinctively, you’ll find that some days are much better than other days in your business. If things aren’t going well right now, then maybe it’s time to reflect on what you want to achieve in your business and rehash your company’s mission with your team, so everyone is prepared for a better day in the towing industry.
There’s a question you must ask yourself every morning. What can I do today that will help us do better than yesterday? Maybe you have a goal in mind or aspire to have one but don’t quite follow it on a day-to-day basis. I understand. Things can happen at any time to throw us off track. If your mission statement is followed to the tee by everyone on your team, that’s fantastic. Keeping everyone working toward a common mission isn’t easy but reminding them of what they’re here for is necessary. If you don’t have a mission statement, then work on one.
Your mission statement should include what you and your team offer and how your team members react to and provide your customers. If everyone in your business knows your mission statement and can work toward it every day, it could result in the best day EVER in your business. You and your team will enjoy the day, be satisfied for the activity they accomplished, and everyone will want a repeat tomorrow. Dew point does that for foliage too, so why not sprinkle something extra on your team each day so you stand apart from others in this industry. Special recognition for a good job, done well, can go a long way with any team member. So don’t be afraid to praise someone in front of other team members.
Perhaps you want to be one of the best towing providers around, helping as many people as you can without getting bogged down in politics of the industry. Maybe you just want to be a help to as many people as you can, so others want to do business with you. Reaching across the aisle could garner some new customers, with whom after you’ve proven yourself, they could be customers for life. Customers can recognize a helpful provider and prefer doing business with those that demonstrate help.
Here are three different mission statements from companies within the towing industry. They wake up every day, finding ways that they can help others in need. I’ve copied their mission statements directly from their websites.
Silverline Towing – Our Mission Statement
The mission statement of our company is to become the premier provider of roadside assistance and towing services in the Alameda County and other neighboring areas. It is our desire to deliver high-quality solutions to various vehicle problems that most drivers experience on the road. By embracing technology, developing internal efficiencies, and focusing on the client’s welfare, we can minimize automobile accidents and help the drivers get back on the road as soon as possible.
Rincon Towing – Mission Statement
We at RINCON TOWING, Inc., are committed to providing you, our customer, the highest quality of professional towing and roadside service available in the industry. For you, we have kept up with equipment research, industry trends and safety measures, resulting in a tailor-made fleet able to handle the diverse demands of California transportation.
Englewood Truck Towing & Recovery Mission Statement
To provide peace of mind to our customer base and the communities we serve through our world class towing & recovery, transport, and roadside solutions. We accomplish this with a commitment to the Englewood Ethics where employees are empowered, and customers’ expectations are exceeded on a repeat basis.
Whether they’re towing or just helping to get someone back on the road, all of them want to be a help to those working within this industry. I can also guarantee that each of them wants to offer the best help they can to as many people as they can. So, ask yourself. Is your team on the same page, and what do you and your team members need so you can provide the best you can for your customers? Do you need more competitive prices, quality equipment, better customer service skills from your team members or training by others within the industry so your team is better prepared for each day?
It’s time you sprinkle some moisture on yourselves each morning by reviewing your company’s mission with your team so you can be the best you can be for everyone going forward. Forget about yesterday’s blunders because that’s in the past. Wake up today, knowing that you’re starting a new day with a fresh spirit and willingness to help customers get what they need, and then, GO OUT and DO IT!
See you on the next podcast.
