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2019 Southern Tow Expo and Beach Bash An Orange Beach Blast!

This year was our best yet for Southern Tow Expo and Beach Bash in Orange Beach, Alabama! It’s been three years now since Tow Professional magazine, based out of Birmingham, Alabama, began this national towing trade show.  With representatives from 26 different states, we had attendees from Oregon to Pennsylvania, from New Mexico to Virginia, from New York to Florida, and more representing towers from across the nation! We want to thank all those who helped us with a great line up of training, events, and fun crafted for a blast of a trade show in one of the most beautiful places in nation Orange Beach, Alabama!  We could not have done it without you! So, here are the details of the show:

WEDNESDAY: WreckMaster Training

We kicked off our Southern Tow Expo with our WreckMaster Training Level 2/3 led by certified instructors Kurt Wilson and Scott Aey. Several of our local towers offered their equipment, trucks, and inventory to make the training sessions a great “hands on” experience for towers wanting to improve their skills:  We thank Todd Pitts with Pitts and Sons providing a school bus and two cars, Aubrey Morris from Little Bitty Towing who provided a light-duty truck and a rollback, Mac Fletcher with Fletcher’s Towing who provided medium-duty wrecker, and Tony and Daniel Wade with Tony’s Towing who provided a medium-duty wrecker.  With a full class, the guys got hands-on experience and certification to take their skills to the next level with some of the best towing instructors in the nation.

THURSDAY: WreckMaster Training, Deep-Sea Fishing Tournament, Association Dinner

While the second day of WreckMaster training continued, Southern Tow Expo also headed out to sea for our Deep-Sea Fishing Tournament Thursday morning with Reel Surprise Charters launching from the SanRoc Cay Marina returning that afternoon.  After a day of fishing, wrestling the waves, woozy feelings, feisty fish, and the hot sun, we had vetted tournament winners!  Joel Littleton won the “Chumming Award” for the most seasick! Zachary Burghardt from Beacon Funding won “Smallest Fish,” and Todd Wiles from Best Tools won “Largest Fish.” The fishing tournament was held on an impressive 40 x 100 ft. boat called “Weather or Not” which was sponsored by Jerr-Dan.  We have grown every year with 35 participants the first year, 42 the second, and 52 this year providing a timely opportunity to do some great fishing while forging and solidifying trusted business relationships for years to come!

We came back just in time to get ready for our 3rd Annual Tow Association Dinner in the largest meeting room the Springhill Suites had-the Canal Room.  Booked to capacity with 100 presidents, vice presidents, and key members from across the nation along with first responders from Orange Beach, Baldwin and surrounding counties, we had one of the largest inter-association and first responder dialogues in the nation!

Ken Grimes, the Orange Beach City Administrator, greeted our crew on behalf of Mayor Tony Kennon and his staff. Chris Litton, the City of Orange Beach Logistics Coordinator, also joined us for dinner representing the city.  With D.J. Harrington, the Tow Doctor, emceeing our discussion with leaders from across the Southeast, Midwest and more, the attendees were able to discuss creative ideas on how to grow their associations.  From offering healthcare, to discounts books, to golf tournaments, and other fund raisers, associations are finding ways to grow and increase their streams of revenue.  The associations were encouraged to use their associate members to help sponsor training and other association fund-raising events.  Key to the dinner, future issues were highlighted that towers must be aware of, such as the issue of cars that are now reporting directly to insurance companies faster than first responders are getting notified and making it to the scene.

We were privileged have Linda Unruh from the New Mexico Trucking Association join us for our dinner; she is a member of the TRAA Legislative Advocacy Network® (TRAA LAN®), but she also is the first woman and the first native American to own a trucking business in New Mexico. Because of her effort, the “Move Over” law was expedited and passed in her state. She responded to the loss of her own son, Bobby, (37 years old) who was killed while attempting to tow a commercial vehicle by lobbying for the last state in the union to adopt the “Move Over” law, and they did!  We were also glad to have Cynthia Martineau, Executive Director of the TRAA, along with TRAA board members, Gay Rochester and Michelle Topel representing national leadership at our dinner.

We thank Auto Data Direct, INA Towing Network, and Jerr-Dan for sponsoring the dinner that was catered by Alabama Coastal Catering who provided a delectable beef tenderloin, a perfectly seasoned herb chicken, crunchy almond green beans, a tasty, assorted-veggies medley topped with gourmet deserts with buttercream icing! Growing from 50 attendees our first year to 70 attendees our second year to 100 attendees our third, we have put to rest the idea that tow associations will not come together, work together, or dialogue together—dinner helps!  During the meeting, towers were able to share what they need from police

while the police were able to share what they need from towers-a key first responder dialogue.  The dinner sponsors who spoke for their companies were:  Tom Drake, Towing Services Manager, shared on behalf of Auto Data Direct. Gay Rochester, CEO of INA Towing Network and current president of the WTRAA shared on behalf of INA Towing Network, and Jacob Perron, Jerr-Dan North American Sales Representative, spoke on Jerr-Dan’s behalf.

We enjoyed representatives from Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, Missouri, New Mexico, New York, Ohio, Oklahoma, Texas and the District of Columbia!  Everyone was able to bring something to the table and take something away—and it was more than just the beef tenderloin and chicken!

FRIDAY: Seminars, Beach Bash, Planned TIMS Event

Friday morning, we started the day with an outstanding opportunity for business growth, development, and liability awareness with lineup of progressive seminars.  We appreciate Jim Lewis (jlewiswrites), Perry Beaty (FlowStop), Michael P. McGovern (Tow Lawyer), Patrick Mobley (Zellner Insurance), Charles Fator (Hanby Environmental), Randy Cook (OMG), Jessica Innocenti (OMG), Dan Messina (TowTrax), D.J. Harrington (Tow Doctor)—all who led informative and practical seminars for attendees wanting cutting-edge information to grow their business and to troubleshoot their challenges.  Friday evening, we headed out to the parking lot for the Beach Bash sponsored by Santander and TowMate for some of the best fried shrimp and pulled BBQ pork and fixings from a local, Brad King with Brad King’s Catering. Brian Chandler also was a hit with his samples of Clyde Mays whiskey which didn’t take long to be history!  With good food, good beer, and good whiskey it did not take long to enjoy the good tunes from a local Alabama band, Ruff Water, who played several classic favorites.

As the sun went down, the 36,000-lumen light from Ron Pullen of R. P. Recovery Consulting went up along with the anticipated energy for the Planned TIMS Event.  Ron’s light started off in a box and then inflated into a 10-foot light bulb illuminating the front area of the event.  The Will Burt Company provided the lighting system positioned at the front of the bus that lit the whole scene up.  The WreckMaster instructors, Kurt Wilson and Scott Aey, gave a play-by-play of everything that was happening, so those watching could see the decisions being made and understand why they were made. Ironically enough as we were setting up for the event, random cars and trucks drove right through the middle of the event scene just like in a real-life recovery scenario.

Thanks goes to Interim Fire Chief Kimmerling and Kevin Lanford, Asst. Chief-Training, who helped to organize the fire and EMS first responders from the Orange Beach Fire Department, and thanks goes to Police Chief Fiero from the OB Police Department for their participation in securing the recovery scene. Thanks goes to Todd Pitts at Pitts and Sons Wrecker for providing the school bus and the Honda Civic casualties for the event. The accident scenario was a school bus which had “fallen” on top of a car with a manikin trapped inside the car. Steven Weil from Weil’s Wrecker who was the tower who did the recovery used MatJack airbags to lift the bus off the car. The receiving bags on the opposite side of the bus were inflated to catch the bus as it was returned to an upright position.  Since airbags were used on both sides of the bus, the Air Bag Crew used headsets provided by Sonetics to coordinate the effort without having to yell instructions back and forth adding to the chaos of the situation.   After removing the bus off the car, the OBFD used the “jaws of life” to cut the roof off the car. They then removed the “injured” from the car on a backboard to the EMS vehicle and transported it to safety for treatment.  The major emphasis for the Planned TIMS Event was to highlight the “Slow Down, Move Over” campaign to raise the public’s awareness, so they will move over one lane anytime they see someone on the side of the road especially first responders which include towers since their “office” is six inches from the white line.  It has been said that every six days a tower is killed on the road here in the US.  Let’s all practice “Slow Down, Move Over,” so everyone can go home safely to their families. To give the message of protecting first responders greater reach, Darian Weaver, TP Publisher, and his wife, Holly, petitioned the Alabama governor, Kay Ivey, to make August “Slow Down, Move Over” Awareness Month, and Gov. Ivey approved it.  To learn how your state can do the same, email Gene at gene@towprofessional.com, and we will be glad to share the process we went through for approval. To check out the Alabama TIM website, go to: https://alabamatim.org/about.html.

SATURDAY: Car Presentation, Tow Truck Rodeo, Product Demo, Flora-Bama Party

On Saturday, we started the morning off with the GEICO and NABC’s Recycled Rides Presentation. They awarded a 2014 Chevy Cruze to “Eye Heart World,” a human-trafficking prevention organization. We appreciate GEICO’S leadership who organized the event:  Dwayne Fuller, ERG Zone Manager, J.R. Carter, Auto Damage Adjustor, and Paul Lorenza, the Regional Event Marketing Coordinator. The car was refurbished by Wreck-A-Mended Collision and received by Crystal Wood, the representative from Eye-Heart World. It’s great to see companies giving back to the community!

After the seminars, Jerr-Dan conducted a Tow Truck Rodeo in which towers were able to test their skills of using a rotator’s boom to lift a large water barrel and then progress it through a challenging obstacle course without spilling any water.  Jerr-Dan’s goal was to give operators (over 50 of them!) an opportunity to run the controls of their 50/60T Rotator through this challenging obstacle course.  This would include current Jerr-Dan operators, along with operators that run competitive equipment.  The course displayed the agility and proportionality of the remote while only allowing the operators to facilitate select functions as part of the challenge.  The course also demonstrated Jerr-Dan’s ability to achieve 41 ft. of reach off the side for those hard to reach recovery scenarios.  The winners of the men’s competition were: 1st Place– Patrick Linton of Linton Wrecker Services; 2nd Place–Joel Linton (son of Patrick); 3rd Place–Neil Lee of Hayles Towing, MS.

On the heels of the Jerr-Dan Tow Truck Rodeo, the finale party for Southern Tow Expo was held at the world-famous beach bar-the Flora-Bama! We appreciate Jerr-Dan and Waters Truck and Tractor joining Tow Professional in sponsoring the event for both our towers and exhibitors to enjoy a free drink and great food!  With five different bands playing all in one iconic location, there was something for everyone whether it was some of the best drinks in the south, one of the best scenic views of the ocean being right on the beach, or just enjoying some excellent food! The Flora-Bama was also having “Whiskey Jam” while we were there which revved the energy and excitement even more – a great closing event for a great show.

Getting More Involved Q & A

The Towing and Recovery Association of America, Inc.® (TRAA) has been a hot topic of conversation recently, so we sat down with Elizabeth Martineau-Dupuis, TRAA’s Director of Education, to learn more about the organization and how members can get involved.

Let’s talk about members: who’s your membership?

TRAA is a membership organization first and foremost. As with most towing associations, our membership includes towing companies, manufacturers, industry associates, and even individual towers. Legislative representation is a primary goal for us, and only by working together and forming a united front, can we get anything done politically.

How does someone get more involved in TRAA?

It’s actually very easy for a member to get more involved with TRAA. They can come to an event, whether it’s our Legislative Action Workshop in DC or one of the several events we host in conjunction with tow shows across the country. Member representatives can also volunteer for one of TRAA’s many committees. Most of our standing committees reset biennially with the election cycle. When that happens, we solicit our membership for qualified volunteers. If a member has an expertise in a certain area, they’re encouraged to apply for that committee. This year we had a bunch of new volunteers for committees, so that’s great.

Is the process the same for the TRAA Legislative Advocacy Network® (TRAA LAN®)?

Because of the slow nature of legislative change and the political process, the TRAA LAN® has a slightly different procedure. First, their terms are for six years instead of two. Second, each LAN representative’s application is reviewed and voted-in by a majority of the TRAA Executive Cabinet. It’s a check and balance: the TRAA LAN® makes legislative recommendations, but they can’t take any action on behalf of TRAA without the Executive Cabinet’s permission.

Why is volunteering so important?

There are so many reasons why volunteering is important! TRAA is “the voice of America’s towing industry.” In order for that to work, we need everyone to work cooperatively towards solutions. Especially politically where strength comes from numbers. Our other incident management disciplines know this and do a great job of getting their voices heard because of it. TRAA has a federal lobbyist now, which has been fantastic in opening doors, making connections, and furthering our goals, but we still need the input, expertise, and activism of members to get this critical work done. Help us help you-engage and get involved!


To learn more about the Towing and Recovery Association of America, Inc.® (TRAA), please visit traaonline.com.

TLC Truck & Equipment Products Spotlight – PETERBILT 337 LOADED WITH JERR-DAN 22FT X 102 INCHES WIDE XLP LOW PRO CARRIER/ROLLBACK

PETERBILT 337 LOADED WITH JERR-DAN 22FT X 102 INCHES WIDE XLP LOW PRO CARRIER/ROLLBACK

  • 260HP PX-7 CUMMINS 6.7L ENGINE
  • ALLISON 2200RDS AUTO TRANS WITH PARK GEAR AND PUSH BUTTON SELECTOR ON DASH
  • AIR BRAKES, AIR RIDE SUSPENSION
  • 22.5 LP TIRES, ALUMINUM WHEELS
  • STAINLESS STEEL WHEEL HUB AND LUG COVERS
  • CUSTOM 20″ CHROME BUMPER
  • CHROME HEATED & POWER MIRRORS
  • CHROME DROP VISOR
  • CHROME DEF TANK COVER
  • LOGO SHIELD ROUND AIR HORNS
  • ALUMINUM FUEL TANK
  • AIR RIDE DRIVER SEAT, 2 PERSON PASS SEAT
  • 26000GVWR. 10,000LB FRONT, 20,000LB REAR

JERR-DAN BED

  • 22FTXLP (LCG) 6TON CAPACITY ALUMINUM BED 102 INCHES WIDE
  • 5- FUNCTION WIRELESS REMOTE FOR BED FUNCTIONS
  • 3,500LB WHEEL LIFT WITH L-ARMS
  • METALLIC PAINTED COLOR OF CHOICE CROSSBAR
  • METALLIC PAINTED COLOR OF CHOICE SIDES AND HEADBOARD
  • FIXED ALUMINUM BLADE RAILS
  • CUSTOM STAINLESS-STEEL HEADBOARD SIDE COVERS
  • CUSTOM STAINLESS TAILLIGHT BUCKETS
  • 2- 96 INCH X 24 INCH TOOLBOXES WITH PAINTED DOORS
  • CUSTOM STAINLESS STEEL SIDESTEPS
  • CUSTOM REAR FENDERS OR FLARED FENDERS
  • 50FT HOSE REAL ON DRIVERS SIDE
  • REMOVABLE TRASH CAN MOUNTED ON PASSENGER & DRIVER SIDE TOOLBOX
  • 8K RAMSEY WINCH WITH MANUAL DUAL FREE SPOOL
  • 22 HEAD FEDERAL LED LIGHT BAR

** STROBE AND LIGHT PACKAGES AVAILABLE**

  • STEPSIDE CONFIGURATION CAN BE UPFITTED ON A VARIETY OF CHASSIS WITH A JERRDAN BODY 6 TON XLP CARRIER

To find your next truck visit: www.tlctruckandequipment.com

Hino Celebrates Grand Opening Of New Manufacturing Facility

Hino ushered in a new era of manufacturing capability during a Grand Opening Ceremony that was attended by Governor Justice, Senators Manchin and Capito, Congressman McKinley, local government officials, dealers, customers, suppliers and media. The attendees took part in a tour of Hino’s nearly 1,000,000 sq. ft. facility in Mineral Wells, WV, a tree planting tradition and a Kagami- Wari ceremony to consummate Hino’s growth commitment to the U.S.

Hino Motors Ltd. President and CEO, Yoshio Shimo, attended the event and commented, “Hino is committed to building its trucks and products in the market it operates in. We have committed $100 million in capital investment into our new state-of-the-art manufacturing facility, generating 250 new jobs. Today, I am excited to announce an additional commitment of $40M in investment to meet increased demand and product configurations, creating an additional 250 new jobs, totaling 800 team members.”

“Hino has been a tremendous partner to the State of West Virginia since 2007,” stated Governor Justice. “With 800 West Virginians planned to be employed by Hino, they continue to be one of West Virginia’s biggest employers. We thank Hino for their continued investment in the great state of West Virginia.”

Hino’s first truck rolled off the assembly line at the new plant in June where it will continue to assemble all class 6, 7 and 8 conventional trucks, including its newly released class 7 and 8 XL Series. The new facility can produce 15,000 trucks a year on one shift, providing Hino the capacity it needs to continue to grow in the U.S. Hino continues to be the fastest growing commercial truck brand in the U.S. in its competitive class.

About Hino Motors Manufacturing and Hino Trucks

Hino Motors Manufacturing U.S.A., Inc. (HMM) headquartered in Novi, MI, is a wholly owned subsidiary of Hino Motors, Ltd., and sister company to Hino Motors Sales, Inc., (Hino Trucks) also headquartered in Novi, MI. Together, HMM and Hino Trucks manufacture and distribute America’s fastest growing premier truck brand in both the medium and heavy duty commercial truck markets. With a national network surpassing 240 dealerships, and a combined seven facilities spanning five states supporting manufacturing, R&D, Sales and Parts Distribution, the two companies employ over 1,450 people.


Learn more about HMM at http://hmmusa.com. Learn more about Hino Trucks at http://www.hino.com

Jerr-Dan Announces New Partnership With Trux Accessories, An Innovator In The Truck Accessory Marke

Jerr-Dan Corporation, an Oshkosh Corporation company (NYSE:OSK) and a single brand leader in the towing and recovery business, announces a new partnership with Trux Accessories to begin selling its assortment of Headlights, Dual LED and Worklights to Jerr-Dan distributors at a competitive price.  Trux Accessories is a leading manufacturer and innovator in aftermarket LED lighting, chrome and stainless accessories offering original accessories with detailed design and quality for the trucking industry.

“We are very excited to work with Trux Accessories on this new business partnership. With more than 19 years of industry experience in the accessory trucking industry, Trux is one of the leading companies in their category and will be a key partner for us as we look to expand our Aftermarket parts,” said Maria Mestre, parts manager at Jerr-Dan.  “Our goal is to be an assortment one-stop source for our customers.”

This brand-new assortment of Trux lights includes easy to install and retrofit Worklights and Headlights; direct light replacement into any brand of truck as well as the Dual LED Lights (additional installation required) allows for truck light customization.

“We are honored to partner with a leader in the towing and recovery business such as Jerr-Dan, known for their innovative towing equipment and commitment to excel in customer service.  Our company has built a reputation on providing the most unique and innovative accessories for the trucking industry and we feel this partnership is a perfect fit for us,” said Ian Fodor, senior director business development for Trux Accessories. “Customer service and attention to design and detail is what has made us pioneers in the industry of chrome and LED lighting.”

Jerr-Dan and Trux Accessories has a committed team of product, pricing, purchasing and customer support professionals ready to assist with any parts needs.  To take advantage of this new business partnership, customers are encouraged to contact their local distributor.


To purchase and take advantage of this new parts offering locate a Jerr-Dan distributor at www.jerrdan.com.

Leading By Example – Your Words Account For Your Integrity

Taylor Swift–why is an expert witness and training guy in the towing industry opening an article with Taylor Swift?  Because when Taylor Swift has a bad breakup or a problem with someone, she’ll write a song about it – and she’s been very successful with that approach.  I’m going to follow suit.  When I hear about or witness a bad situation, I’m going to write an article about it or maybe even a book–it’s what I do.  I’ll preface with the idea that I don’t want people to stop talking to me.  I keep things confidential, but I allow just enough information to get out, so people can learn from other’s mistakes.  I’m going to lay out a few scenarios where I had a “delayed epiphany,” and perhaps you can see the same things I did.  This all involves leadership, ethics, and integrity.

My most recent scenario occurred during and right after I gave a seminar built around my new book, “The Psychology of Staying in Business.”  I had a great class, learned some things, decided to make a few adjustments in my presentation, and got great interaction from several of the audience members.  When I started talking about how gossiping and complaining impacts your bottom line, one guy gave me great feedback about how he runs his business and how tightly he controls things like that. After that class, we talked some more, and he told me about the standards he holds his guys to and how he follows up with Facebook photos taken by the public to ensure his people do proper securement and adhere to road laws.

Fast forward to the next day, and we’re talking again – this time, we talked about heading home and the routes we’d take.  He explained that he knew lots of backroads and how to bypass all the scales on the main roads.  He explained that he’d bought several used trucks from quite a few states away from his home state (three, four, five states); he did the “backroad shuffle” to avoid scales and didn’t buy permits for moving an unlicensed truck on each occasion and didn’t use his DOT number or plate the truck ahead of time.  In at least three trips from as many as five states away.  I shook my head a bit as I wouldn’t handle things like that, but I also noted this guy’s penchant for excessive talking and “over-sharing.”

The epiphany hit me the next morning at about 5:00 a.m.–in fact, it woke me up.  For all this guy’s training, follow-up, demands, employee handbook signing, and holding employees accountable, I knew darned good and well that he’d told his guys this same story; I could tell that it was a practiced speech. He was bragging, and he was proud of himself for “running outlaw.”

Epiphany: Despite all that good talk, time, and effort with his crew, once he told them that story (as many as three times), his people knew that he wasn’t sincere about anything–not a thing!  In fact, his unintentional message was “you don’t have to do anything I say, since I don’t care about state laws, registration regulations, insurance requirements, or DOT rules.”  Especially since he’d bragged about running straight through from five states over.  You can’t do 1,400 miles straight legally, no matter what!

His time was wasted, his people lost respect, I’m sure; and more than anything, they now believe that the rules don’t matter since he bragged about not following them.  I would say to him, “When one of your guys takes a shortcut, and you ask yourself why, just remind yourself about the time you told that story.”

In 2011 in North Texas, I was training for a small company, and I ran a flatbed for police calls in addition to running a heavy.  The company had a Dodge 5500 flatbed, but I preferred the International 4700 although that one was special (I don’t know why.), it was far more capable, and the boss rarely went out in it.  With that said, I had a police call one Saturday night with a Nissan Maxima about 125 feet off the road.  The Dodge 5500 only had 75 feet of cable.  The International had 100 feet plus a 50-foot extra section with loops.  Once I got on scene and saw that I couldn’t get the car with what I had, I called the owner and asked him to bring out the International or the 35-ton heavy; I needed more cable.

The guy showed up and walked directly to me, avoiding the police officer. He asked me to position the International and do the recovery while he went and sat in the Dodge.  I thought that was odd, but after the recovery and getting the car loaded, the police officer left, and the owner told me that he’d drank half a bottle of Wild Turkey since 7 p.m.  It was 10:30 p.m.

Epiphany:  All the hours that guy and I sat and talked about where he wanted his business to go, and how he wanted his people trained, how professional he wanted his company to look, and then he drove a tow truck at probably a .25 or .30 blood alcohol content.  I made him get into the truck with me, took him back to the shop, and then drove my SUV out to get the Dodge.

In 2012, I was hired by a guy in Abilene, Texas to come in and run his company, train his people, do some marketing, and get his trucks on police rotation.  I jumped on the chance, perhaps a little too quickly, because I love Abilene and know the town well – I used to deliver pizza part-time when I was in the Air Force there back in the late 80s.  I relocated my motorhome to Texas from Washington only to find out that instead of 15 trucks in his fleet, there were 7 trucks on his lot, but only 3 ran, and only 2 were licensed.  His “crew” consisted of one full-time guy who’d had 8 DUIs and a part-timer who only knew rigging and had no driver’s license.

Of course, I was angry, but tried to make the best out of it.  Even after the local Volvo/Mack service manager told me that he wouldn’t let a truck come in on the hook from that guy even if they paid him to do it, I knew there was trouble.  I begged the guy, and he finally said he’d give me a try.

I got a call two days later for a loaded tractor/trailer just outside Sweetwater. It had an EGR issue and wouldn’t run. So, at a $250 hookup and $7.50 a loaded mile, it was a $587.00 tow.  I went out to start the 35-ton, and it wouldn’t start.  I ran back inside the shop to get the jump box, and the owner stopped me.  He said he was busy right then but wanted to be there when I started the truck so he could see if a light was left on or something to make the battery go dead.  I explained that I had a call RIGHT NOW and that I’d gotten him back in the door at Volvo.  He made me wait over 30 minutes because wanted to chew on somebody for leaving the lights on or whatever, and that was more important – to teach his guys a lesson!

You have already guessed how it played out.  There are three other companies in Abilene, so when Volvo called for an ETA, and the guy said he was waiting for something, Volvo called another company, and we lost the tow blowing our second chance at working with Volvo.

Epiphany:  Blaming someone and chewing them out was more important to this guy than reviving his failed business.  His leadership skills revolved around blaming and yelling instead of doing what was best for his company.  It takes a great deal to make me give up on someone or something, but there was just no helping this guy.

Even though the following would not make good lyrics to a Taylor Swift song, they will help you grow your business: Having integrity in all the areas of your business fosters employee respect, bolsters morale, and keeps you from replicating double standards in your employees’ work ethics.  Keeping the main thing the main thing also keeps your company moving forward not missing business because of misplaced priorities.  Having a desire to grow your business without a desire to grow your own personal life will end up in self-sabotage.   Successful tow companies are not just about towing successfully; they are about leadership, ethics, and integrity; and your leadership is demonstrated every day in your words and actions.  What are you demonstrating?

Competitor/ Pricing

If I asked you what the biggest problem is that you have with your competitors, you would probably tell me they charge too low to get the business. You then think that you have to charge a lower price to compete. You don’t, and if you do, you are going to lose money. The towing business is a service business, and the best service always wins. In 2003, I started a towing company with one truck and no accounts. Eight years later, I sold the company that had 14 trucks, 1250 accounts, and was the largest private-property towing company in the Southwest.

I also started one of the largest towing associations in the U.S. It runs with its own office with four full-time people and a budget of over $200,000 a year. That’s unheard of for a towing association. I am now starting another company, TowTrax, that will get tow companies tows they never had before. These businesses are or will be successful; all will be competitive, and pricing will play a big role in their success. In any of the businesses I was involved in, performance and service were the driving factors. I made my competition compete with me by providing a good service. I worked very hard to do the right things that provided the service necessary to outdo my competition. At the end of the day, it’s all about good service, and when it comes to service, I win. That’s where you need to get to.
The first thing I did when I started these businesses was find out who was going to be my competition. Things I wanted to know were:

  1. What services did they offer?
  2. Did they provide a service I should be providing?
  3. What services could I offer that they did not?
  4. Who were their best employees?
  5. Did they have anyone I might be interested in?
  6. Who were their best accounts?
  7. What problems have they had in the past?
  8. What did they charge?
  9. How many locations did they have?

All the companies I am competing with are driven by the price of the product. Some of the hardest questions you face are: What will I charge for the service I perform? Will I be competitive? Will I make a profit? If you are going to get into a bidding war with your competitor over the lowest fee for service to get the business, you are not going to make a profit. Price is the key. You don’t have to be the lowest bidder to get the business. There many other things you can address that will allow you to grow your business. As you read this article, I haven’t mentioned price once. The reason is that it’s all about service, and service wins out at the end.

Ten years ago, I talked to tow companies nationwide, and they all complained about that one company that has no insurance, does not know how to tow, and charges the lowest price. Here I am ten years later talking to tow companies, and it still the same story. I was with a group of towers at a tow show recently and one tower pointed out another tower that was making it hard in his area because that tower low balled all the other companies. My answer was simple, let him have that business, he will be out of business soon. You can’t afford to do a tow at a low-ball price.

I’ve discovered over the years that towers are their own worst enemy. One tow company comes in at one price for the tow, and their competition comes in lower. After they go back and forth a few times getting the price so low they can’t make a profit, one of them will give up. I am working with a lot of motor clubs right now, and you all know how they low ball the price. What I’ve learned at the end of the day is that price does not matter. Towing is a service business, and the best provider wins the business.

If you want to win over new customers, try a few of the following things that worked for me:

  1. We let our customers know about us (honesty, moral, and ethical). We let our customers know every day how we operate our business.
  2. We developed a staff and sold them on our way of doing business. We let our customers know that we hired the best people, trained them, drug tested them, and ran criminal background checks. (The key is to not give them the results if they don’t ask.)
  3. I joined the right organizations. My customers or potential customers saw me at various social meetings, and in some cases, I would sponsor lunch for the meeting. Customers or potential customers saw me everywhere they went because I joined the right organizations. It was important to join industry organizations or associations to stay on top of any changes or to see what my competition was doing.
  4. I subscribed to industry magazines and other industry subscriptions. This informed me on all the experts or people who were strong in the industry. Once I knew who to follow, I learned from them. Surround yourself with people smarter than you and learn from them.
  5. I purchased state-of-the-art equipment (new trucks, GPS, cameras and some bling) I believed in looking good. I had a competitor once tell me that he bought different colored trucks so his customers knew he had more than one truck. In my marketing brochures, I used technology to show as many trucks as I wanted. When I started, I showed 5 trucks when I only had three.
  6. Let’s talk about personal awards: founder of the largest towing association in the U.S., “2009 Towman of the Year,” largest private-property towing company in the Southwest. A week did not go by that I did not let my customers know about my successes. You might get the impression that I am bragging, but I just looked at it as good marketing. I use to read about a fellow tower all the time in a magazine. I asked him how he was so successful to which he replied, “Marketing-it’s all in how you spin it.” He spun stories to make him stand out in the industry emphasizing the positives of his business, not the negatives. He has a successful tow company because he knows how to market himself. He never once complained to me about price wars.

I hope 10 years from now I am not writing about the competition and how they low ball their price. I love the towing industry, and it can be fun and very rewarding if you run the business right. Know your competition, but don’t let them get in the way of how you run your business.

“Good service is king!”


For more information, visit danmessina.com

New Light-N-Carry COB LED Flood Light

Clore Automotive introduces a new 1500 Lumen COB LED Flood Light, Model No. LNC2251, from Light-N-Carry. The LNC2251 is an ideal answer when it comes to the tasks of Area/Flood/Site (A/F/S) light illumination. Whether on a building site, in an industrial environment or in an automotive garage, Light-N-Carry A/F/S lighting solutions provide bright illumination, long run times and easy recharging. The LNC2251 combines advanced COB technology, high lumen output, a removable battery, dust/water resistant housing and an easy-to-use micro-USB charging system.

The LNC2251 features three intensity settings (1500/1000/500 lumen), allowing the operator to select the setting that best meets their needs based on the application performed. Its work light function is powered by advanced COB LED technology utilizing a Citizen CITILED chip for clear, bright viewing, elimination of hard edges, cool, pleasing light and low power consumption.

The LNC2251 comes equipped with two removable batteries, which adds convenience and doubles your effective working time, allowing the light to perform for a full work day (each battery enables 4 hours of run time on the high output setting). Plus, each battery serves as a power supply, with a 1A USB outlet to charge small electronic devices. It features an IP64 dust/water ingress protection rating, magnetic 180˚ swivel arm for easy mounting and a protective rubber bumper casing.

The LNC2251 includes two rechargeable lithium batteries, a wall charger with braided charging cord and a Repair Service Coupon. The Repair Service Coupon provides for a low, one-time, fixed fee repair of the unit after the warranty period, regardless of the reason why the unit is no longer working (original coupon required to participate). The unit comes with a 1 Year Limited Warranty.

Clore Automotive is a leader in the design, development and manufacture of automotive service equipment for professionals and consumers, including jump starters, battery chargers, battery testers, power inverters and LED lighting solutions. Clore Automotive products can be found in a wide variety of outlets servicing professionals and automotive enthusiasts, including auto parts stores, mobile tool dealers, industrial MRO distributors, farm and ag outlets and more. More information can be found at www.cloreautomotive.com.

www.cloreautomotive.com

TRAA Launches New Certification Program

The Towing and Recovery Association of America, Inc.® (TRAA) is proud to announce its launch of the all-new Towing & Recovery Support Certification Program™ (TRSCP™).

This innovative certification program, which took effect January 1st, is designed specifically for professionals that aid in incident clearance but are not themselves towing operators; the first program of its kind! Dispatchers, office managers, and administrative staff have a vital role to play in safe incident clearance that has yet to be fully appreciated. The TRSCP™ aims to inform, evaluate, and set the national standard for professionals working in this important capacity. The TRSCP™ covers a wide variety of content from customer service, on-scene and offscene considerations, traffic incident management, post incident activities, and more. The program is open to all eligible participants employed in an incident management field such as towing, fire, EMS, DOT, or law enforcement.

As a professional certification program, participants review a written study guide before taking a proctored exam objectively evaluating their content knowledge. Upon successful completion of each level, participants will earn professional designations: Nationally Certified Towing Support Professional™ for the Entry Level and Nationally Certified Towing Support Specialist™ for the Advanced Level. Professional designations, which are unique to professional certification programs, offer benefits for both the participant and their employer. Such as competitive advantage applying for contracts, added credibility, and increased employee satisfaction.

This is the first new certification program TRAA has launched since the longrunning National Driver Certification Program® (NDCP) premiered over twenty years ago in 1995. As with the NDCP, the TRSCP™ was developed with the encouragement and grant funding of the U.S. Department of Transportation’s Federal Highway Administration.

TRAA greatly appreciates the support of the Federal Highway Administration and the efforts of the TRSCP™ Advisory Committee for their invaluable contributions to this significant, industry changing project. The TRSCP™ is going to be the baseline for support personnel moving forward! Registration officially opened January 1, 2019; visit: traaonline.com/trscp to learn more!

www.traaonline.com/trscp

The California Tow Truck Association Elects State Officers for 2019

On January 17th, 2019, the Board of Directors of the California
Tow Truck Association elected its Executive Committee for the
year. The California Tow Truck Association (CTTA) is a 501 c 6, not
for profit trade association for the benefit of Tow Truck Companies
in California offering education, discount programs, legislative and
lobbying activities as well as networking opportunities at regional
chapter meetings. The Association’s mission is to cultivate a community of professionals able to provide the highest caliber of towing and emergency road service for the motoring public.
The newly-elected State Officers are as follows:

President:
Quinn Piening, Central Tow & Transport – Fremont, CA
Vice President (TROC South):
Steven Hendrickson, Western Towing – San Diego, CA
Vice President (TROC North):
Sam Johnson, Capitol City Towing – Sacramento, CA
Vice President (Education South):
Sean Van Lingen, Van Lingen Towing, Inc – Torrance, CA
Vice President (Education North):
Doug Nelson, College Oak Towing – Sacramento, CA
Secretary:
Andrea Olivarez, Mike’s Towing – Stockton, CA
Treasurer:
Bruce Johnson, Extreme Towing – Diamond Springs, CA
Immediate Past President:
Terry Warford, Jr., Dollar Tow Company – Sacramento, CA
ERSCA Representative:
Craig Baker, Cupertino Towing – Antioch, CA
ERSCA Representative:
Steve Sgarlato, Dick’s Automotive – Campbell, CA

2019 marks the 50th Anniversary of the CTTA and these new leaders are eager to continue the Association’s growth as the largest state towing association in the United States. As the CTTA looks to the next 50 years of protecting the CA towing industry, the new President, Quinn Piening, is determined to focus on Member outreach, enhancing Member benefits, providing new cutting edge training solutions, continuing the fight for tow operations in our CA legislature, and so much more.

“There are many challenges facing towing company owners in our state and I could not be more excited to jump into the fray and fight for our Members,” said Mr. Piening (pictured at left with Immediate Past President Terry Warford, Jr.) after his election. “I want to thank all of the new State Officers sworn in beside me today for their dedication to our industry and their willingness to join me in creating the next chapter of CTTA’s story.”
www.ctta.com

Counterweighted Winch Bumper

JERR-DAN

When industry experience counts, Jerr-Dan’s counterweight accessories for Standard Duty and Heavy-Duty Wreckers deliver.

The Jerr-Dan Counterweighted Winch Bumper is available with a Pre-Runner Bar and without a Pre-Runner Bar. The Counterweighted Winch Bumper (not painted) is the ideal aftermarket accessory with the following features:

• For Ford F450 and F550

• Model years 2017 to current

• 2,000 lb. Ramsey Winch

• Full weight bar tray with (5) 31.5 lb. removable weights

• Designed specifically for towing and recovery

• Stainless Steel Jerr-Dan logo

• Prepped for paint

• Universal mounting brackets for 6 LED lights (LED lights not included)

Adjustable Performance Counterweight for HD Wreckers

Jerr-Dan’s Adjustable Performance Counterweight is the smart way to improve your fleet’s performance. The counterweight puts weight where it’s needed to improve the performance of your truck.

• This accessory is available to most OEM Class 8 Chassis. Modular design for installation and removal.

• Hydraulically rotates down 90 degrees to allow the truck hood its full range of motion

• Manual pump override

• Fully adjustable counterweight between 1700-3600 lbs.

• This aftermarket base unit is 1,700 lbs and adjustable in 220 lb increments to a maximum capacity of 3,600 lbs to improve the tow performance of your wrecker.

Contact your local Jerr-Dan Distributor to find out more about this unit.

The California Tow Truck Association Elects State Officers for 2019

On January 17th, 2019, the Board of Directors of the California Tow Truck Association elected its Executive Committee for the year. The California Tow Truck Association (CTTA) is a 501 c 6, not for profit trade association for the benefit of Tow Truck Companies in California offering education, discount programs, legislative and lobbying activities as well as networking opportunities at regional chapter meetings. The Association’s mission is to cultivate a community of professionals able to provide the highest caliber of towing and emergency road service for the motoring public.

The newly-elected State Officers are as follows:

President: Quinn Piening, Central Tow & Transport – Fremont, CA

Vice President (TROC South): Steven Hendrickson, Western Towing – San Diego, CA

Vice President (TROC North): Sam Johnson, Capitol City Towing – Sacramento, CA

Vice President (Education South): Sean Van Lingen, Van Lingen Towing, Inc – Torrance, CA

Vice President (Education North): Doug Nelson, College Oak Towing – Sacramento, CA

Secretary: Andrea Olivarez, Mike’s Towing – Stockton, CA

Treasurer: Bruce Johnson, Extreme Towing – Diamond Springs, CA

Immediate Past President: Terry Warford, Jr., Dollar Tow Company – Sacramento, CA

ERSCA Representative: Craig Baker, Cupertino Towing – Antioch, CA

ERSCA Representative: Steve Sgarlato, Dick’s Automotive – Campbell, CA

2019 marks the 50th Anniversary of the CTTA and these new leaders are eager to continue the Association’s growth as the largest state towing association in the United States. As the CTTA looks to the next 50 years of protecting the CA towing industry, the new President, Quinn Piening, is determined to focus on Member outreach, enhancing Member benefits, providing new cutting edge training solutions, continuing the fight for tow operations in our CA legislature, and so much more.

“There are many challenges facing towing company owners in our state and I could not be more excited to jump into the fray and fight for our Members,” said Mr. Piening (pictured at left with Immediate Past President Terry Warford, Jr.) after his election. “I want to thank all of the new State Officers sworn in beside me today for their dedication to our industry and their willingness to join me in creating the next chapter of CTTA’s story.”

Launches New Certification Program

The Towing and Recovery Association of America, Inc.® (TRAA) is proud to announce its launch of the all-new Towing & Recovery Support Certification Program™ (TRSCP™).

This innovative certification program, which took effect January 1st, is designed specifically for professionals that aid in incident clearance but are not themselves towing operators; the first program of its kind! Dispatchers, office managers, and administrative staff have a vital role to play in safe incident clearance that has yet to be fully appreciated. The TRSCP™ aims to inform, evaluate, and set the national standard for professionals working in this important capacity. The TRSCP™ covers a wide variety of content from customer service, on-scene and off-scene considerations, traffic incident management, post incident activities, and more. The program is open to all eligible participants employed in an incident management field such as towing, fire, EMS, DOT, or law enforcement.

As a professional certification program, participants review a written study guide before taking a proctored exam objectively evaluating their content knowledge. Upon successful completion of each level, participants will earn professional designations: Nationally Certified Towing Support Professional™ for the Entry Level and Nationally Certified Towing Support Specialist™ for the Advanced Level. Professional designations, which are unique to professional certification programs, offer benefits for both the participant and their employer. Such as competitive advantage applying for contracts, added credibility, and increased employee satisfaction.

This is the first new certification program TRAA has launched since the long-running National Driver Certification Program® (NDCP) premiered over twenty years ago in 1995. As with the NDCP, the TRSCP™ was developed with the encouragement and grant funding of the U.S. Department of Transportation’s Federal Highway Administration.

TRAA greatly appreciates the support of the Federal Highway Administration and the efforts of the TRSCP™ Advisory Committee for their invaluable contributions to this significant, industry changing project. The TRSCP™ is going to be the baseline for support personnel moving forward! Registration officially opened January 1, 2019; visit: traaonline.com/trscp to learn more!

New Light-N-Carry COB LED Flood Light

Clore Automotive introduces a new 1500 Lumen COB LED Flood Light, Model No. LNC2251, from Light-N-Carry. The LNC2251 is an ideal answer when it comes to the tasks of Area/Flood/Site (A/F/S) light illumination. Whether on a building site, in an industrial environment or in an automotive garage, Light-N-Carry A/F/S lighting solutions provide bright illumination, long run times and easy recharging. The LNC2251 combines advanced COB technology, high lumen output, a removable battery, dust/water resistant housing and an easy-to-use micro-USB charging system.

The LNC2251 features three intensity settings (1500/1000/500 lumen), allowing the operator to select the setting that best meets their needs based on the application performed. Its work light function is powered by advanced COB LED technology utilizing a Citizen CITILED chip for clear, bright viewing, elimination of hard edges, cool, pleasing light and low power consumption.

The LNC2251 comes equipped with two removable batteries, which adds convenience and doubles your effective working time, allowing the light to perform for a full work day (each battery enables 4 hours of run time on the high output setting). Plus, each battery serves as a power supply, with a 1A USB outlet to charge small electronic devices. It features an IP64 dust/water ingress protection rating, magnetic 180˚ swivel arm for easy mounting and a protective rubber bumper casing.

The LNC2251 includes two rechargeable lithium batteries, a wall charger with braided charging cord and a Repair Service Coupon. The Repair Service Coupon provides for a low, one-time, fixed fee repair of the unit after the warranty period, regardless of the reason why the unit is no longer working (original coupon required to participate). The unit comes with a 1 Year Limited Warranty.

Clore Automotive is a leader in the design, development and manufacture of automotive service equipment for professionals and consumers, including jump starters, battery chargers, battery testers, power inverters and LED lighting solutions. Clore Automotive products can be found in a wide variety of outlets servicing professionals and automotive enthusiasts, including auto parts stores, mobile tool dealers, industrial MRO distributors, farm and ag outlets and more. More information can be found at www.cloreautomotive.com.

JERR-DAN

JERR-DAN ADDS TO ITS BEST-IN-CLASS CARRIER LINEUP WITH DEBUT OF HEAVY DUTY JD10XLP CARRIER

Carrier features lighter weight, higher performing industrial bed.

Carrier features lighter weight, higher performing industrial bed

Hagerstown, MD (November 17, 2018) – Jerr-Dan Corporation, an Oshkosh Corporation company (NYSE:OSK) and a single brand leader in the towing and recovery business, has unveiled the all-new JD10XLP Carrier. Steering in a new enthusiastic era for Jerr-Dan, the JD10XLP reflects the company’s years of accumulated engineering innovation and industry experience and is available for ordering now.

“We are thrilled to introduce a new carrier for our customers in the towing and recovery industry, showcasing productivity, versatility, and durability,” said Mike VanAken, Jerr-Dan director of product management and marketing. “This innovation is only possible because of our leading engineering team’s expertise and commitment to bring a ground-breaking product to the towing industry.”

Some of the JD10XLP Carrier’s standard features include the following: a dual operating box located on each side of the carrier, allowing operators to effectively identify functions and operate the carrier; all steel deluxe headboard with integrated 24” long grab handles and chain racks; hardwood decking made with Brazilian Apitong wood available in 24 ft., 26 ft. and 28 ft. length; anti-skid yellow paint treatment; four function wireless remote control, LED lighting and a deck-mounted 3-step fold-out ladder.

VanAken added, “Unlike the competition, these are standard features instead of options that require add-on pricing. Jerr-Dan has made the decision to include these key features on our carrier equipment fleet to ensure that our customers are getting the full spectrum of our engineering innovations. In turn, end users get a truck that is ready to tackle work on day one.”

In addition, the JD10XLP Carrier features a lower deck height to reduce overall height clearance. The carrier also comes standard with Jerr-Dan’s exclusive No-LubeTM technology, and the company’s new, one-year (full) and five-year (structural) warranty. The JD10XLP Carrier has straightforward service and maintenance requirements, making it an attractive addition to any towing equipment fleet.

For more information on Jerr-Dan products visit the website at www.jerrdan.com.

“Bobby’s Law”

Linda Unruh says “Move Over One” in New Mexico

Last month while in Baltimore, I had the pleasure of meeting Linda Unruh. Linda has been in towing for 30 years, and I learned that it all came about because of a bet: Two friends of Linda’s told her that there was no way a woman could ever run a towing business in New Mexico. Linda accepted the challenge and, in a very short time, became the first woman and first Native American in the state’s history to own a towing company. Linda then hired the two gentleman that made the bet with her to assist in overseeing day-to-day duties with the company. Pinky’s was established and became a thriving business in New Mexico.

Linda’s business not only offered towing, but also had a mechanic shop with 6 bays for trucks and heavy equipment and 6 bays for auto repairs. Linda’s entire fleet of wreckers were pink, except for one truck that was black. That truck was her son Bobby’s truck and was his pride and joy. Linda’s son was very proud of the business his mother built and took a lot of pride in the job he did daily helping people that were in need.

Bobby Unruh, 37, of Tucumcari was killed on February 19, at mile marker 317 on I-40 near Montoya, New Mexico while attempting to tow a commercial vehicle. Linda was devastated–she had just talked with Bobby and asked him to be careful minutes before he was struck. Bobby had seen the 18-wheeler that was coming towards him, he made a conscious decision to move out of his safe haven to help a fellow brother pushing him into the toolbox into safety, Bobby was only steps away from being at front of his truck when he was struck. Bobby’s last act was to help someone in need before securing his own safety.

Linda Unruh, stated that “New Mexico was the only state left that didn’t have a Slow Down Move Over Law.” This law had been under discussion and tried to pass for 3 years prior to Bobby’s death. Linda took the pain of loss, her passion for the industry, and the need to protect others and used it to fuel her efforts with help from towers across the state to local legislatures.
“Bobby’s Law,” Senate Bill 76, was passed on April 6th and signed by Gov. Susana Martinez. Senate Bill 76 states that motor vehicles traveling on state or interstate highways are required to move over or slow down for certain vehicles flashing emergency or hazard lights, including recovery or repair vehicles.

Linda Unruh went on to get a three Hundred Thousand dollars awarded for education in schools, bill boards, advertising, etc. This money will be used to educate our future drivers on awareness and on “Bobby’s Law,” and the value of giving a lane, so our men and women that are first responders can make it home to their families after helping yours in a time of need. We celebrate our women of towing! Thank you, Linda, for being the strong, courageous woman you are; our prayers for continued strength in your fight for towers’ protection are with you. God Bless!

2ndAnnual “Slow Down,Move Over” Rally

In the state of Alabama on December the 9th, towers across the state gathered at Garywood Assembly of God for the 2nd Annual “Slow Down, Move Over” Rally. Wes Passmore of Classic Towing & Recovery started the rally on the anniversary of the death of his driver and friend, John Hubbard. John Hubbard was struck on the side of the road while assisting a motorist December of 2016. Over 200 trucks were there at the rally to help spread the word. They led a procession from Hueytown, Alabama to Tuscaloosa, Alabama. First responders, police from Vestavia, Cordova, Bessemer, Jefferson County, and local Alabama State Troopers assisted in escorting the rally.

John’s family wants to make sure that other towers get back home to their families safely. The “Move Over” law says that drivers should move over a lane for any vehicle that’s parked along the side of the road with lights on. If you can’t move over, by law, you are expected to slow down. Jared and Jason Hubbard put it simply:” Slow down! Move over! Give a lane! Save a life!”

We preach the “Slow Down, Move Over” laws in every issue of Tow Professional Magazine; however, we only reach the owners that already know the importance of the law. Several local media affiliates were on hand to help get the message out. We need towers across the country to reach out to the local news and radio stations. We must get this message to the general public and help them to understand that towers are first responders. The towers are someone’s son, father, husband, daughter, wife, and mother that have loved ones at home that desperately need them to make it back. Help us spread the message!

Decisions, Decisions, Decisions

Time to Decide

Time to Decide

As the owner of a tow company you have to wear many hats. You have to be a sales person, and accountant, a computer expert, a mechanic, a tow truck driver, not to mention all the employee problems you will face. Decisions, decisions, decisions, you make them all day long.

When I ran my company I was no different than you. I faced the same decisions you had to make, but my success was based on how I handled the decisions I was faced with. My company consisted of 36 full time employees running 17 trucks to support close to 1,000 customers. My wife and I would talk about our 36 employees and how they relied on us to feed their families. That made decision making top priority.

Here are a few things that will help you make the right decision:

  1. Know Your Business – Gather all of the facts and necessary information that impacts your business. This is important, because you do not want to miss critical information that could make a difference in how you run your business.
    • Who are your best customers?
    • Who are your worst customers?
    • Who are your best employees?
    • Who are your worst employees?
    • What trucks do I repair?
    • What trucks do I replace?
    • What are my monthly expenses?
    • What is my monthly revenue?

    I knew exactly how many tows I needed each month to make my numbers, and on the beginning of each month the score card went to zero and you started all over.

  2. Results from my decision – Think about the decision you are about to make and what the results will be. Will the decision allow me to reach the goals I set for my company? If the decision is wrong, how will it affect my business? Think before you react.
  3. Ask others – I had 36 employees and I often let them help me make decisions relating to the business. I think it was because I always made them feel like a part of the company. If I had to make a decision on what type of truck to buy who better to ask than the driver of the truck. If I need to make a dispatch decision I would let my dispatcher make the decision and I would live with the results. Sometimes the wrong decision was made but we lived with it and kept on going.
  4. Relax – If it was a major decision like dealing with an employee problem I always want to make sure I was in the right frame of mind. Take a few deep breaths and try to do something that will make you feel more relaxed such as taking a 10-minute walk, listening to the radio or doing something that would help you de-stress.  You will feel better and gain a fresh perspective on your current situation.
  5. Don’t Procrastinate – Don’t put off important decisions, and don’t worry about your past mistakes just keep focusing on what is best for your company. To determine the best outcome for your business, always listen to your customer needs and have your finances and expenses organized. Customer satisfaction and making sure your company doesn’t run out of money are some of the important priorities of your business. If your business is going in the wrong direction call me and I’ll see if I can help.
  6. Learn from your mistakes – If you make the wrong decision then the next step is to learn from your mistakes and go from there. Learn what you did right and learn what you did wrong.

Remember you are not in this alone. There are many resources in the industry that would be glad to help you at no cost to you.

Even if they are just a sounding board for you to bounce ideas off of. If you do not have the expertise in a given area assign the task to someone else. I’m sure people ask you if you are a morning person or an afternoon person. It’s good to know when you are at your best. If it’s in the a.m. make your major decisions then. Do not do it when you are stressed. It’s good to know your stress level. When you hit overload take a break for 10 minutes. Allow yourself some down time to do the things you like to do like fish or hunt. When you are setting up your schedule for the day allow 25% of the day for yourself. I can’t tell you how important this was for me. I had good employees that I trusted to run my business which allowed me to do fun things with the family, the customer, or my employees. All these people were part of my decision making so I always found time for them. Decision making is easy when you have the resources to help you.

I’ve talked about things that help you make decisions, now let me point out a few things that will keep you from making good decisions:

  • Being Lazy – This is where you don’t check the facts or gather input necessary to make the right decision.
  • Unexpected Events – Think about things that can happen that you did not count on such as a death in the family, a key employee quitting, or an accident with one of your trucks. Always think ahead and anticipate things that could happen.
  • Can’t decide – You try and gather to much information or analyze the problem too much and the decision never gets made. Your fear of making the wrong decision will have a big effect on the business so you don’t make any decision.
  • Living in the past – Some people make poor decisions because they’re using the same old data or processes they always used. Such people get used to approaches that worked in the past and tend not to look for approaches that will work better.
  • Rely on others – Some decisions are never made because one person is waiting for another, who in turn is waiting for someone else’s decision or input. Effective decision makers find a way to act independently when necessary.
  • Lack of Technology – Technology is changing and you have to be prepared to change with it. Phone apps and GPS are a big part of today’s environment and you will have to change to stay in business.
  • Lack of Knowledge – You can’t know everything in all areas.

As the owner of the business you will always be faced with making decisions. Some will be big and some small. In a lot of cases there will not be a right or wrong answers. Learn to get other people involved with what you are doing so the decisions you face will be easy to make. Use your employees, your family, your friends, or call me. Use your resources and decision making will become easy.

Towing Industry Software and Creative Destruction

Before we discuss software, and more specifically VTS Systems software, let’s talk about technology. The problem with technology is that it is always changing; stepping back in time to our great grandfather’s era when Ernest Holmes created the first tow truck, the concept was revolutionary and this man’s vision created the tow industry we know today.

This evolution was brought about by man’s creative destruction. What you may ask is creative destruction? Simply put its man’s need to explore and create new ideas, with the end result being efficiency and profit. Unfortunately, there is a destructive side to men’s creativity. Just as the farm tractor supplanted thousands of agriculture workers, and the automobile replaced the horse and buggy, creative destruction will inevitably change your towing or VSF business.

There are many parts of your business in which creative destruction will bring about change, but non-more so than the move towards an automated office. Most in our industry rightfully see the tow truck as the revenue generator and in the foreseeable future that will not change. What some do not acknowledge, and others fully comprehend, is importance of the office; the flow of information it is designed to process, directly reflects how efficiently you manage your business, your money and ultimately your company’s profit.

Creative destruction is shaping the office of the future, and unless we collectively make a concerted effort to embrace and understand the creative changes that are coming, many will become the dinosaur that we all fear. If every office computer and software application could be fixed with a squirt of oil, a screwdriver and a wrench, every tow company owner would have two in the garage next to his/her favorite truck. Sadly, they are not mechanical in nature, but electronic, and for many this may require a whole new skill set. Acquiring a basic understanding of how computers work is relatively easy, ask your children, or better still, your grandchildren. If that is not an option, call your local community college and inquire about basic computer courses for adults. More difficult, is understanding software; software cannot be seen or touched; it has no smell and no taste. However, there are enough people associated with our industry that can provide knowledge, guidance, training and support. VTS Systems is such a company. “Call us.”

If you are not yet thinking about the creative destruction that will inevitably continue to be part your business, then you should be. Ultimately, the office of tomorrow is in cyberspace, where the “Internet of tomorrow” can be accessed from anywhere and by anyone from any PC, smartphone, or tablet. Depending on the size of your company you may or may not need full-time office staff, as fully automated processes and pricing will eliminate bottleneck questions, entry errors and labor costs.

However, where you live and the location of your business, will often dictate the quality and dependability of your Internet service, and this should play a decisive role in your decision-making process.

How do I start you might ask? – You already have a roadmap; you are reading a trade magazine which provides ideas and resources. Companies that advertise in Tow Professional and other journals offer specialty services in automating the office and the Internet of tomorrow.

What should you look for? – Although not all companies are created equal, most will provide you with basic software that will enhance your business. The Internet of tomorrow is a journey; not a destination. Learn as much as you can from anyone who has knowledge of the towing industry, and is technically IT competent. Do your homework, visit industry tradeshows, search the web, talk not only to the company salespeople, but ask if you can talk to a senior staff member, or customers who you feel have similar life experiences. Before sharing any of your company’s intimate details, best practices suggest the signing of a joint nondisclosure agreement.

You already know your business, make a list of features that you deem essential, cover the basics and ask about specific features. Currently, there are two kinds of software available, PC-based, where all of your data and information resides in your computer at your place of business and your company’s Internet connection is less important. Cloud or web-based software is the new alternative where nothing is stored at your place of business and every keystroke you make from any input device travels via the Internet to the software company’s hosting server at a remote location. Cloud-based technology requires not only good Internet service, but someone to engineer a fail soft internet solution to reduce the possibility of downtime.

You should feel comfortable in asking for comparisons and specifics regarding features and office tasks. Talk about how you currently process tow tickets and other data and the time it takes to accomplish a given task. Whereas it is important that “software be designed to work the way you do,” you should bear in mind that generally the people who wrote the software gathered the information from a huge operational database, choosing the efficiency of best practices before deciding on the operational structure of the software.

VTS Systems offers both server/PC and cloud-based solutions and considers ongoing “best practices” support for its clients to be as, if not more important, than an endless list of features. VTS Systems believes in “Relationships built on trust, one client at a time.” Call to inquire how we can help 281.373.3072 or visit our website www.vts-systems.com