So, why should I switch to the Ranger tow management solution?Ā Ā This is the most frequent question we field in calls from tow companies who are dissatisfied with and/or have outgrown their current software.Ā Ā Ā The answer from our customers would be: “You’ll make more money!”Ā Our customers have experienced the promise of value that has guided the development of the Ranger solution over the last 15 years — more calls per driver while using less fuel!Ā Ā However, for potential customers, it seems to come across as too simplistic and is generally greeted with skepticism.Ā They are looking for more tangible specifics – in the words of an old Wendy’s ad:Ā “Where’s the beef?”
The capabilities of most tow management systems have improved over the last 15 years, so the distinctions that make a difference in bottom-line performance require more than a superficial review of just dispatching–so–Why Ranger?
Revenue-Focused Innovation
Beyond delivering the operational basics of assigning trucks and providing accuracy in accounting (which may not be so “basic” in other software), Ranger provides capabilities to improve bottom-line performance, but also to grow the top line, assisting customers in:
- Building direct (B2C) relationships with residents in their local market – diversifying their “channels” to these customers to include more than insurance companies and/or motor clubs. Residents can support both towing businesses in their community and local charities. Ā Tow companies receive geo-located requests for help through Ranger, “cut out the middleman,” provide responsive service, and set fair pricing for the value delivered.
- Providing “Self-Service” options for their (B2B) key business customers, including the on-line entry of service requests, and access to reporting (e.g., property managers can review activity in Ranger’s PatrolWorksTM)
- Assessing sales/marketing opportunities using Ranger’s Heat Maps which highlight underserved locales
Specialized Capabilities: Lot Management
Ranger’s LotMasterTM provides all the functionality expected in a storage lot solution and much more.Ā In addition to the integration with Auto Data Direct, and lien letter preparation:
- A purpose-specific mobile application for those attending the lot that enables picture-taking (the scope then extends from the tow through to discharge) for added protection against litigation.
- Easy physical inventory management of vehicles – placing inexpensive “QR Codes” (bar codes) on vehicles at Admit, that creates an electronic tag that can be scanned for periodic comparisons to the list in the Ranger solution
- Workflow Management to track the progress of a vehicle against process milestones – e.g., Lien Letter Sent
Specialized Capabilities: Commercial / Heavy Hauling
Ranger’s TransportOpsTMĀ is aimed at three market applications:Ā transporting construction equipment (e.g., between a rental location and a building site), moving containers (e.g., to/from multi-modal shipping points), and relocating automobiles for auction (e.g., from a towing company storage lot to a regional auction facility).Ā The process capabilities enable dispatchers to:
- Plan/schedule their loads for the next day (or “next week”) by truck and driver
- In late afternoon, send advance notices to drivers. Text messages are sent by Ranger to each driver on their personal smart phone (and updates as needed).
- Automatically dispatch assignments to the driver’s Ranger mobile device the next morning at login, eliminating the morning congestion in Dispatch
- Empower drivers to enter and track mult-task jobs on the mobile app (load, pick-up, drop-off), that are recorded with the job record and printed on the invoice
- Identify emerging issues before they become a major problem (e.g., a driver that has overslept)
Pricing Made Easy
Pricing in Ranger has two distinctive pillars – first and foremost is ease of use.Ā In response to customer suggestions:Ā “we don’t want to work for the technology; the technology needs to work for us,” Ranger developed the “Pricing Factory.”
The Pricing factory makes it easy for dispatchers to handle the complexity of diverse requirements in towing and recovery:
- From consistent pricing that has been negotiated with Key Accounts, to “pricing on the fly” in special situations such as snowstorms or hurricanes
- From split invoices for motor club calls (isolating the amount to be paid by the customer) to quotes that can be saved and emailed to a customer
- From pricing all SKU’s of AAA batteries (Retail, Pro-Rated, Member, Warranty), to complex recoveries (or HD repair) with as many extras (or parts) as needed
The second pillar is that pricing is fully integrated with the Ranger mobile app.Ā Account-specific pricing goes to the mobile app with the call.Ā Dispatchers don’t need to figure it out and send messages to the driver.Ā The driver doesn’t need to figure it out.Ā The device has all the needed formulas and calculates the correct pricing – including the customer-pay portion of an invoice. Ā And, drivers can pre-authorize and process credit card payments in the field.
Easy and Effective Dispatching
With Ranger’s SmartDispatchTM, dispatchers are equipped to excel – with capabilities that aid both seasoned dispatchers, and recent hires.
SmartDispatchTM enables visual, drag & drop dispatch from the map.Ā Dispatchers can see ALL open jobs, and ALL available trucks, on ONE screen to make better deployment decisions — shortening ETA’ s and lowering fuel costs.
Perhaps less transparent, there is a significant benefit in shifting how dispatchers spend their time — from talking to drivers, to talking to customers (pinpointing locations so that drivers arrive sooner while providing updates to achieve higher levels of customer satisfaction).
In addition, GPS tracking and mapping (built on Google maps) is fully integrated into the Ranger solution – No separate bolt-on product for GPS is needed.Ā
Specialized Capabilities: Relocation/Private-Property Enforcement
Ranger’s PatrolWorksTM for private-property enforcement supports an existing core business line or provides an opportunity for diversification and growth.Ā Distinctive capabilities include:
- Incorporating parent/child account structures – corporations to properties to lots
- Configuring specific requirements by lot by violation (e.g., grace periods, tagging, approval requirements)
- A special app to record/update violations that can easily be used by company spotters in a personal vehicle, a company driver in a tow truck, a third-party enforcement agency patrolling in their own vehicles, or even self-service by property managers
- A built-in “rules engine” that determines the readiness to tow a vehicle with one or more violations, including:
- Tracking policies so that tows comply with property requirements
- Automatic sending of approval requests to the designated Property Manager on their mobile device
Mobile-Enabled Functionality
As noted above, Ranger has three robust mobile apps – for Towing (Android and Apple), Lot Management (Android) and Private-Property Enforcement (Android).Ā The purpose of the mobile apps is not only convenience.Ā Ranger’s guiding principle for mobile app design is to extend the processes in the office to work seamlessly with resources in the field to:
- Shorten the time to cash – collect call/customer information needed for invoicing
- Reduce legal liability – e.g., customer signatures that authorize service and include damage waivers, signatures to acknowledge pre-existing damage
- Improve customer service – drivers can create a new call themselves when needed, and with permission, send invoices when clearing a call
The Numbers Are Right
“Easy” seems like an overarching goal until the accounting reports are wrong.Ā Ranger is more than a spreadsheet that allows changes to any number by anyone whenever it suits.Ā Ranger is easy-to-use, but with the requirements for accounting accuracy in mind:
- Process “guardrails” to prevent errors – including well-intended actions that seem expeditious in the moment, but that jeopardize accounting integrity
- User permission structures to align allowed actions with responsibilities/skills
- Audit Trails to track what went wrong and training needs
Reliability
Functionality without reliability (e.g., high uptime, no app “crashes”) is of little value.Ā Reliability is often an afterthought until the system is not working.Ā Ranger has more experience in successfully operating a completely “cloud-based” tow management solution (SaaS – Software as a Service) than anyone else.Ā Ā Ranger has 15 years of “lessons learned” – eliminating the “glitches” that others are still discovering.
Also, Ranger has invested heavily for reliability/uptime.Ā The solution is hosted in a commercial data center with redundant internet, power, and cooling — with the latest in physical and logical security.Ā All data is backed up nightly.Ā There is redundancy built into each component of the Ranger infrastructure architecture.Ā And in a “worst case” scenario, Ranger even has a disaster recovery solution in place to fail-over to a different data center location.Ā Ranger functionality comes with reliability.
Why Ranger SST? Ā — Ā Ā advanced technology for superior performance.Ā If you are looking to grow your top and bottom lines, give us a call and let us put Ranger Service Solutions Technology to work for you!
For more information, visit www.rangersst.com



GEICO, the second-largest auto insurer in the U.S., insures more than 28 million vehicles. For more than 80 years, the company has worked to make peopleās lives better by protecting policyholders against unexpected events. GEICO is on pace to donate 200 vehicles to the NABCās Recycled Rides™ program to help individuals, families, or organizations in need of a hand.
Todd: My grandfather, Leon Pitts, started the company in 1948.Ā My grandfather had a heart for people, so he owned a service station and wrecker service–his first truck had a hand crank! Leon had a heart for service and growing the business, so he brought his son (my father), Sammy Pitts, up in the business. Sammy, like his father, instilled the same passion for people and for quality service in his own kids, me and my brothers.Ā Sammy opened wrecker service in Saraland in 1982, and we grew to 122 trucks and currently are at 95-plus trucks. We have not only grown in the number of trucks, we have also expanded to different locations here in Alabama based in Birmingham, Mobile, and Saraland and even out of state to locations in Memphis TN, and Milton, Florida.Ā
Todd – First is a commitment to family. We are a family-owned and family-run business. My grandfather started the towing business as āPitts Wrecker Service.ā When my oldest brother, Jerry Pitts, came along, the name changed to āPitts and Son Wrecker Service.ā When my youngest brother, Darrell Pitts and I came along, it became, āPitts and Sons Wrecker Service.āĀ My grandfather was passionate from the beginning about the towing business, so he invited us to join him as a family which is reflected in the in how our business name changed through the years. Second is a commitment to the community. Our companyās purpose is to the serve the city assisting people when times are bad and when they need help picking up the pieces–we want to be there for them. For us, it is more than just towing or recovering a vehicle, itās about helping people. These are the very reasons I personally went into the towing business myself: to carry on the family tradition and serve the community when they are in need.
Todd – Getting to the customer in the timeliest way with a truck and equipment that is working and ready to go is a premium value for us. Because of that, we employee 3 full-time mechanics to service all our trucks, so breakdowns are less likely because of proactive and proper maintenance. Ā Any issue that arises can be dealt with by a mechanic who knows the trucks and can make any repairs quickly and efficiently that might be needed.
In 1969, with a strong drive to support his family, Irvin Johns established Suburban Wrecker Service with a used 63 Chevy 1-ton wrecker painted orange and white. Ā Irvin started the company under āSuburban Wrecker Service.ā Ā He chose to use āSuburbanā because: “Another guy started a towing company called Downtown Wrecker Service; I thought, the suburbs are bigger than the downtown, so I named it āSuburban Wrecker Serviceā” says Irvin.Ā Ā āIf you know him personally, that’s exactly how his brain works, always thinking about the bigger picture,ā says Gina, his wife.Ā Billy Bogart let Irvin park his truck at his gas station in the early years, and he worked with Billy until he retired in 2017. In the first year, Irvin bought a second truck because of his success, and as the years progressed, Irvin continued to add to his fleet. In 1991, his company moved to a new state-of-the-art facility on 412 acres with a 14,000 sq. ft. and 3,200 sq. ft. office space. Suburban Wrecker Service continued to prosper until March 1997 when the company was acquired in a rollup. During the next 5 1/2 years, Irvin stayed on as terminal manager.
On December 3, 2002, Irvin and Gina regained all assets of the company and renamed it āSuburban Towing, Inc.ā Ā Now having reclaimed the company and changed the name, the challenge was on to once again build Suburban Towing up to the level of service and quality it had prior to the rollup. Irvin updated the complete fleet by adding new low boys, rotators, and painting all the equipment orange with the new addition of blue. For easy identification in addition to the strong colors, the current fleet number is 55 which is also on the support equipment. Today, 50 years later, Suburban Towing is the largest towing company in Kentucky specializing in equipment transport and heavy-duty towing & recovery along with continued light-duty service, air-cushion recovery, heavy hauling, load shifts and transfers, and emergency equipment support. Facing hard challenges head on, Suburban Towing has come out on top. As Gina says, āCanāt is not in our Dictionary.ā
On Suburban Towingās website it says, āWe are committed to offering our customers the quickest response times, trained operators, latest model equipment, expert knowledge, and excess liability insurance to protect your precious cargo!āĀ The reward Suburban Towing receives is the praise of the local police departments when they respond with the proper equipment and highly trained employees to clear the roads and interstates in a professional and timely manner. Customers breathe a sigh of relief when the bright orange trucks show up. Suburban Towingās motto is, āWe are Tow-tally the best!ā
Gina asked Irvin one day if he ever dreamed he’d be this big, his response was “no, I think back to my little old shabby office where mice ran across the floor, and when I told Billy (Bill Bogard), āIf we can just get three runs a day we’d have it made!ā” Ā Irvin hasn’t driven a truck in years, but the long hours he put in when he did drive was a sacrifice he made to support his family! Now Irvin is 75, and he does drag racing runs in the U.S. Nationals Superstock. Towing is not only about towing; its about dreaming and dreaming big Like Irvin Johns did in 1969-an ironic year for dreams!
This year was our best yet for Southern Tow Expo and Beach Bash in Orange Beach, Alabama! Itās been three years now since Tow Professional magazine, based out of Birmingham, Alabama, began this national towing trade show.Ā With representatives from 26 different states, we had attendees from Oregon to Pennsylvania, from New Mexico to Virginia, from New York to Florida, and more representing towers from across the nation! We want to thank all those who helped us with a great line up of training, events, and fun crafted for a blast of a trade show in one of the most beautiful places in nation Orange Beach, Alabama! Ā We could not have done it without you! So, here are the details of the show:
While the second day of WreckMaster training continued, Southern Tow Expo also headed out to sea for our Deep-Sea Fishing Tournament Thursday morning with Reel Surprise Charters launching from the SanRoc Cay Marina returning that afternoon. Ā After a day of fishing, wrestling the waves, woozy feelings, feisty fish, and the hot sun, we had vetted tournament winners! Ā Joel Littleton won the āChumming Awardā for the most seasick! Zachary Burghardt from Beacon Funding won āSmallest Fish,ā and Todd Wiles from Best Tools won āLargest Fish.ā The fishing tournament was held on an impressive 40 x 100 ft. boat called āWeather or Notā which was sponsored by Jerr-Dan. Ā We have grown every year with 35 participants the first year, 42 the second, and 52 this year providing a timely opportunity to do some great fishing while forging and solidifying trusted business relationships for years to come!

After the seminars, Jerr-Dan conducted a Tow Truck Rodeo in which towers were able to test their skills of using a rotatorās boom to lift a large water barrel and then progress it through a challenging obstacle course without spilling any water.Ā Jerr-Danās goal was to give operators (over 50 of them!) an opportunity to run the controls of their 50/60T Rotator through this challenging obstacle course.Ā This would include current Jerr-Dan operators, along with operators that run competitive equipment.Ā The course displayed the agility and proportionality of the remote while only allowing the operators to facilitate select functions as part of the challenge.Ā The course also demonstrated Jerr-Danās ability to achieve 41 ft. of reach off the side for those hard to reach recovery scenarios.Ā The winners of the menās competition were: 1st Place– Patrick Linton of Linton Wrecker Services; 2nd Place–Joel Linton (son of Patrick); 3rd Place–Neil Lee of Hayles Towing, MS.

22FTXLP (LCG) 6TON CAPACITY ALUMINUM BED 102 INCHES WIDE
āHino has been a tremendous partner to the State of West Virginia since 2007,ā stated Governor Justice. āWith 800 West Virginians planned to be employed by Hino, they continue to be one of West Virginiaās biggest employers. We thank Hino for their continued investment in the great state of West Virginia.ā
āWe are honored to partner with a leader in the towing and recovery business such as Jerr-Dan, known for their innovative towing equipment and commitment to excel in customer service.Ā Our company has built a reputation on providing the most unique and innovative accessories for the trucking industry and we feel this partnership is a perfect fit for us,ā said Ian Fodor, senior director business development for Trux Accessories. āCustomer service and attention to design and detail is what has made us pioneers in the industry of chrome and LED lighting.ā








